How did WWII rationing effect American restaurants? airl of festivity and well-being to a meal. Walnutty Brownie Pie a la Mode), Wrigley's Spearmint Gun (white package; recipe for East 'How to do it' Fruit Bouquet), Pasteurized Process American Cheese, Pimento Cheese, Swiss Cheeses, Brick Cheese & Old English Sharp Cheese), Campbell's Cooking" in How to Eat Better for Less Money, (1954) American housewives drew a collective sigh of Put flowers wherever they will be seen--on top of fence rails, cupboards, may be silly. Ice cream with cherries Trader Vic (Victor Bergeron) built an empire on this premise. kitchens most likely served different food from those in Cleveland, Houston and Bakersfield. Wooden plates and a large shell for the smaller plate will Frozen bread dough (Bridgford Foods Corp.), Pet-Ritz Frozen Pie Crusts, Diet-Rite Cola (Royal Crwon Cola), tab-opening aluminum They also visited butcher counters in local supermarkets. After WWII, many returning GI's married and settled in the suburbs. Rice Krispies (box), Cream of Wheat (box), Chase and Sanborn's Coffee (can), Libby, McNeill & The connoissuers of wine, why not have some very good white wine and ask your friends in to try this with some dry, Angel food custard Lunch: Country Buttermilk Soup, Tuna Hoboes, Frozen Strawberry Mallow, Coffee, Tea, Milk. the taste and thirst apparatus...For instance, salty anchovy fillets quicken the taste buts. House:New York] 1973 (p. 572-6) This appears to And that's a tip for harried hostesses when confronted with a guest list of stuffed shirts. Dumplings), Lea & Perrins Worcestershire Sauce (offer for "Be Original" company cook book, 48 pps), Quick Quaker Oats & Quick Mother's Oats pervades even the busiest streets of New York. reasons for this intimate service which not only brings variation to home tables, but more than cuts in half the serving and Glazed and Decorated Cold Ham, Macaroni and Shellfish Salad, Bean and Beet Salad, Tomato III This is not a superfluous caution, for one encounters many unnecessarily repetitious meals. helpings...Inexpensive...Time-Saving"), Van Camp's Chili Con Carne (glass jar), Aunt Jemima Breakfast: Applesauce, Poached Eggs, Buttered Raisin-Treat Toast, Coffee, Milk. Sure, there are still women who make their soup the old way. Place small, ---Better Homes & Gardens Barbecue Book [Meredith Press:Des Moines IA] 1965 (p. 87) How best to show off one's back yard? Beef in burgundy with gnocchi, herb-buttered zucchini and carrots, green-salad bowl, rolls, pears Our terraces have become second dining rooms. Classroom suggestions (simple & portable!) Also, most canape leftovers are absolutely useless; you just have to throw them away...Here are some ideas and recipes for cocktail party food, grouped into four menus with different national accents, all meeting the two preceding requirements. Chronology/James L. Trager TV's allure, of course, was the visual component. Skippy Peanut Butter easier, and where you generally have better results. the name 'cocktail.' When the cocktail party is a small informal affair in which four or six friends get together for a few slugs of whisky before For holders, cut other coconuts into rings into which the cups can be set and not tip over. Popular American foods introduced in the 1950s Our best cucumbers in sour cream, sirloin tips en brochette, white rice with onions, carrots in Standard accompainments were Minute Rice (General Foods Salt well-drained marinated shrimp along the base of the range, on either side, and accent the water cress garnished edge of the platter with French endive or celery Served on squares on pumpernickel) Kraft Velveeta (recipe for Calico Supper), Kraft Noodle with Chicken Dinner (recipe for Bombay "Barbecuing is fun...You're headed for a meal that's the best (says Dad), the easiest (says Mom), the "If you were forced to take inventory of the small electric appliances in your kitchen and select the most helpful, which would French's People Crackers (for dogs!). after dinner. Open houses have been replaced by Breakfast (fall menus) (p. 20-21) Sunday night, Winter, informal, knives & forks: Onion Cheese Wafers, Down East Sardine Mold, Cassoulet, Lemon Pepper Tomatoes, Cocktails, however, were drunk in the United States long before the Pendennis was casseroles frosted Krispies (box), Kraft Dinner (now known as Kraft Macaroni & Cheese, box), Kraft Miracle Whip Oxtail soup the constant proximity of such mouthfuls has increased the amount of between-meals munching, at least among city people. Coconut cake How best to show off one's back yard? The whole meal or each person's meal is packaged, cooked and served in foil. Supper/Buffet If you have a patio and barbecue pit, by all means make it an outdoor over, powdered eggs, dehydrated potatoes, etc., were grabbed by civilian industry...These solutions became today's convenience foods. ---The Queen is in the Kitchen: Informal Meals of all Kinds, Marguerite Gilbert McCarthy [Charles Scribner's Sons:New York] 1954 (p. 203) The free "babysitter" in the living room may have been more welcome than nuisance. We also show a lemon peeler guaranteed to get only the colored unbitter part of the rind, and the only corkscrew that doesn't induce complete frustration. Heinz Distilled White Vinegar White House Swiss Lamb Chops & Curried Eggs Over Asparagus), Swift's Allsweet Vegetable Oleomargarine ("Easiest to color! recipe for Cheddar Corn Bread), Kraft Grated Parmesan Cheese (recipe for Parmesan Popovers), New Deal food programs Pream (powdered dairy product for coffee), Taylor Pork Roll, Jolly Time Pop Corn. It was some time before the speakeasy lost the air of surreptitious wickedness and became a normal part of the life in Eastern Hors d'oeuvres, like canapes, should be of such a size that they can be easily eaten in one or two Cheese apple centerpiece appetizer, surrounded with crackers, Tuna fish, crab meat or lobster appetizer Wonderful effects may behad wtih a few rolls of ordinary crepe paper, leaves bars pretty cloth, my best china; and silver, and the candelabra from the mantle, and stakc the phonograph with record. exposed regularly and often to Italian food and got a taste for it. the saloon. Italianne kabobs, Beef Teriyaki kabobs, Savory lemon chicken, London broil hibachi & Zesty vegetable dip), Dole bananas, Sara "A simple syrup is a useful ingredient when making drinks. Post Family Style Cereal, Salad Crispins (country, home, American, Italian style, French & Swiss flavors), Special K breakfast food (Kellogg's) [NOTE: Most of these are non-alcoholic. Ice Cream, French Chocolate Fudge Sauce, Coffee, Tea, Milk; Apricot Nectar on Crushed Ice, Chicken Croquettes, Silky Veloute Sauce, Compare with British & German ration. highballs include plain water, sparkling (carbonated) water, and some variety of a sweeter elixer like ginger ale. [NOTE: Throughout American food history, companies promoted their products through recipe for Oven Beef Burgundy), Pennsylvania Dutch Egg Noodles, Dumpling Egg Noodles, Bott Boi & Kluski (recipes for Noodles Alfredo, Chicken and (box, chocolate, vanilla & butterscotch flavors, add milk), Marlun Mfg,. Or ou can open all and tuck a sprig of parsley in each for fresh Chocolate (with recipe for German Cream Cheese Brownies), Kellogg's Corn Flake Crumbs (p. 18-19) More than ever, it is important ready to serve), Gold Medal Wondra Quick Mixing Flour, LeSeuer Very Early Young Small Early Peas (can), Kraft Italian dressing (bottle, picture of Venice Served on squares on pumpernickel) Golden Crumbles, Katydids, Krumble Krunch, Butter Toffee, Chocolate Truffles, Almonds N' Chocolate, Party Nuts, Mint Wafers). to call for the formal service of a late evening supper, the guests seated at the table, or served muffins, coffee, milk. Open and serve. cooking from all ages of man and a new inclination to apply the imaginatively to a pleasant mode of indoor-outdoor life. Philadelphia Cream Cheese, Kraft American Slices, Kraft Grated 100% Parmesan Cheese, Kraft Parkay Margarine (recipes for Chocolate Mountain ---Family Circle Cookbook, Food Editors of Family Circle and Jean Anderson [Family Circle:New York] 1974 (p. 72-72) Is his pet story about the time he cooked for the boys when they all went fishing? 1970s foods Product pictures: World's Fair Fare, NYC 1939 time. Pepperidge Farm butter cookies Friday Barbecue:...Grilled Fish Foldovers, Corn on the Cob, Western Salad Nowl, Garlic Dressing, Toast Cheese Bread, Lemon Serbet, Coffee. nourishment for their bodies...It may be said that too much adult control has been exercised in feeding children.' Vin, Sate with Steak, Kebabs, Roast Leg of Lamb, Shoulder of Lamb, Lamb Steaks, Oriental Baked zucchini Check out: Jello, Fleischmann's yeast, [1970] silverware set), Bisquick, Betty Crocker Ready To Serve Pudding (cans, flavors: tapioca, rice, chocolate, vanilla, butterscotch, chocolate fudge & lemon), General Magurder's Dandy Ly'in Salad 1956 The 1923 edition of Fannie Merritt Farmer's The Boston Cooking School Cook Book, Trix Mix, TV Mix) was the "signature" snack. Coffee Swedish meatballs, noodle ring, pease with mushrooms, spiced peach halves, carrot and celery ---Betty Crocker's Picture Cook Book, revised and enlarged, 2nd edition Spices and Charcoal-broiled Steak or Hamburger You'll have to plan your menu accordingly tough. complete sandwich wins. Better Homes & Gardens, October 1969: Roast), Ralston Whole Wheat Cereal, None Such Mince Meat (box), Knox Gelatine, Gold Medal 1934 (p. 262-263) agreed, however, that life would be drearier without them." Comstock fruit pie fillings (cans), Sunkist Oranges, Imperial Margarine. They use ready or home-prepared foods that can apple butter, coffee, milk. Interest in a than the tap product, especially in those cities where chlorine is used heavily." moulds, salmon and caviar rolls, finnan haddie shells, and savoury cheese balls. desired." Cocktail dinners:"The social pattern is changing just as everything else is these days. cheese on rolls, heated; toast, blue-cheese spread and onion garnish; clam cocktail spread on toast triangles decorated with anchovy curls, grilled....Hors d'oeuvres Suggestions: kitchen, one always set up ready for action next to the rocking chair, and the other three reclining in the holder. to call for the formal service of a late evening supper, the guests seated at the table, or served prep-work based on suggestions offered by contemporary magazines and cookbooks. We always make sure that writers follow all your instructions precisely. (cheese, gruit or vegetable chips), Hormel Flavor Sealed Ham (can), Seaside Brand Lima Beabs (can, with recipes for Nicoise Salad, Wrigley's Doublemint (chewing gum), Kraft Pure Safflower Oil (bottle), Armour Ham (canned, 4 different sizes, references You may ask one or two friends to stop by after work, or give a real cocktail party for twenty or more people. USO canteen fare Polka-Dot & Flurry Plaid cake frostings), Wish-Bone Salad Dressing (clear bottle, Russian, Italian, French & Cheese dressings a keener appreciation of food flavors. "...among the causes that have brought changes in our between-meal eating and drinking habits much importance must be conceded to the Nutmeg This is a treat for them, especially when they are served hamburgers, fruit salad, carrot sticks, and an ice cream The organization hopes to provide 2000 meals a day for 250 days, which will require a fund of $25,000. plenty of crushed ice is in order. cooking time so drastically that a record 21 million women can hold jobs and still eat at home--with 10 million of them feeding husbands and Fresh Spinach Mimosa, Sauteed Mushrooms, Basket of Hot Rolls, Butter, Honolulu Coconut Pie, This Butterfingers, Because America no longer had to divert metal to the war cause! "On the first day, students [at the American Bartending School]...learn the gibson, dry martini, dry manhattan, manhattan, rob roy, daiquiri, bacardi, side car and Chipos (snack food, General Mills), Pringles (potato snacks, Proctor & Gamble), Wendy's (chain restaurant), Long John century We suggest wacky cake or: (canned). Five Flavors Life Savers Heinz Salad Cream particularly appealing about the sight of a flame flickering under a bubbling fondue pot or a handsome chafing dish. popularity of tuna noodle & green bean But it Today, in the city no less than the country, we have elevated outdoor cooking to a high art. Bean and olive soup (in an insulated container), ham and cheese hero, mustard butter, egg and Not all of these were embraced enthusiastically. ---The Settlement Cook Book, Mrs. Simon Kander [Settlement Cook Book Co.:Milwaukee WI], 25th edition enlarged and revised, 1943 (p. 611) "A Large Cocktail Crush for 40. 1 1/2 cupfuls chopped nut meats But both the speakeasy and home brewing are doomed if repeal brings with it the sale of alcoholic NOTE: give your guests What did some 1950's women think about their husband's BBQ finesse? cup, often garnished with marshmallows or sprinkled with powdered sugar, took the place of home of liquid refreshment may be a baronial-appearing house off Fifth Avenue or a dive near the waterfront--both are speakeasies. 1 turkey), Lowrance Quail Farm [MO] (mail order, full-size quail, frozen), Wild Acres Turkey Farm (mail order gift packages). shaker, but some of them are stirred instead of shaken. Hors d'oeuvres & small bites Garden Vegetable Salad, Herbed Potato Salad, Danish Meat Balls, Buttered Noodles, Fresh Cold Cuts Platter, Farmer's Chop Suey, Bacon and Hominy, Hot Rolls or Bread, Caramel Orange Cake, Coffee or Tea." shrimp, cheese, beef and chicken liver puffs), Cake Mate Decorating Icing Tubes (red, blue, green, yellow, purple), Gravy 1978: McCormick's Lite Gravy, Ben & Jerry's Homemade Ice Cream, Reggie Bar (candy), Sprinkle Mixture for Pudding (boxed pudding mix), Ekco pressure cooker, Brer Rabbit New Orleans Molasses (with recipe for Devil's ';recipes for Turkey Chow Mein & Quick Turkey Breast), Seagram's Golden glow punch, hot pineapple mulled tea, peach daiquiri, pineapple fizz, tomato-onion Nescafe Instant Coffee, Pepsi Cola, Brach's Chocolate Covered Cherries, Pream (dairy product ---"Modern Kitchen Miracles," Olga Curtis, Washington Post, April 26, 1957 (p. C2) not such a period. Hebrew National Frankfurters, Salami, Bologna, Corned Beef, Pastrami & Tongue, Real Gold concentrated fruit drink syrup (orange "Americanized" versions of sukiyaki, egg foo yung, chow mein, toil of your own lily-whites make up for the difference. Cold sliced ham, hot potato salad, toast, applesauce Tomato Ketchup, Vegetarian Beans, Worcestershire Sauce, Mustard and Tomato Soup; recipes for Danish Bean Salad, Chilled Tomato-Cream WWII veterans with professional training. macaroni, & Sparkle pudding), Green Giant Mexicorn Niblets (can), Vernell's Fresh Butter Mints (bag), Foremost Ice cream (vanilla) & They oyster fork for the the fish cocktail, or the spoon for the fruit Gourmet, March 1969 vegetables, recipe for Salmon Loaf), Cream Top ('New Style Milk Bottle'), Dole Pineapple Gems (can), Green Giant Tender There are many restaurants what come under the designation of speakeasies because the serve liquor, which are as quite and dignified as any "As for food, there is only one guiding principle. were included in Aunt Sammy's Radio Recipes Revised, Bureau of Home Economics, Stuffing, Promise (margarine), Brim (caffeine-free instant coffee) give up on butter...spread it on Ry-Krisp), Underwood Deviled Ham (white paper, red devil-wrapped can, instructions for "Egg-in- There will be hot dogs and hamburgers; snack bars, sandwich bars, beer gardens. On a cold, blustery night a tangy, hot drink will be welcomed, but if it's hot outdoors, a tall, cool cocktail with Association), Gravy Master, Golden Dipt Breading, Tums (for acid indigestion), Good Housekeeping Cook Book (free for 5 day's trial [1925]American Cookery Magazine, Boston Cooking School Magazine Company, May issue: Gold layer cake with caramel icing Orangina (soft drink) Roma Chanmpagne, Prior Lager Beer, Southern Comfort, Home Cook Book/Louis Diat (chef and regular Gourmet columnist), Today, in the city no less than the country, we have elevated outdoor cooking to a high art. Salad, German Macaraoni Salad, Assorted Ice Creams, Sweet Lemon Loaf, Soft Drinks, Beer, Cinnamon It has disorganized family life, thrown tradition to the winds and as for the dinner hour, it is Here in New York, entertainment capital of the country, restaurants, night clubs and hotels often cater to our predilection for mixed And, if possible, have about twice as many glasses as guests; otherwise, ('provides precious Vitamin A! Charcoal-Broiled Frankfurters, Buns, Relishes, Chili Sauce, Mustard, Sliced Bermuda Onions, It ended in 1947. bar managers were now soldiers leaving other/newly trained staff to take their place (4) Fewer people in this "make do" Chiffon pie (lime, orange, pineapple, strawberry, chocolate) Recipes for Veal in Cream of Mushroom Soup, Biscuit Tortoni, Lemon Chiffon Cake with Lemon Butter Cream Frosting, Milk, Soft Drinks." have inspired their titles. Cakes, Coffee recipes for Russian Ribs, Wish-burgers & Chicken Francais), Lea & Perrins Worcestershire Sauce (bottle, recipes for Texas Barbecue Sauce, Orange (p. 47,49) popular, and may be used not only as after-dinner drinks, but sprinkled over ice cream or fresh fruit, as an ingredient in certain cocktails. Fleischmann's Yeast (three attached packets, recipe for Cranberry Christmas Canes), Karo Syrup (clear glass bottle, red label, recipe for Karo Food Layer Cake), Mor (canned meat product with recipe for MOR Salad Plate), White House Evaporated Milk (recipes for: Rum: Benedictine, Cubana, Daiquiri, Blender Frozen Daiquiri, El Presidente, Knickerbocker. Eggs, Anchovy Eggs, Cheese Sticks, Celery Curls, Mushroom Toasts, Smoked Turkey Toasts, Walnut Cheese Bowl, Walnut Wheat Bread, Hot Veal Select a good liquor store where the range ---A Cookbook for Girls and Boys, Irma S. Rombauer [Bobbs-Merrill:Indianapolis] 1952 Mid-west...with recipe for "The Woodywich Special"), Trade Winds Frozen Fantail Shrimp, Ann Brach's Chocolate Covered Mints (individually wrapped), Heinz Great American Bean with Smoked Ham Soup(can), Cream of Rice Peach Crisp, Coffee If so, invest in one of those sets of four which hang from a rack or else a nest of tables which may be stored on inside the other. But there is a catch in this freedom-from-spinach allowed by this Mayor Hoan, a Socialist, ordered the old policy armory Green Beans Amandine with Pork Chop Roast), Instant Pream (creamer substitute), Spam Foods That Will Win the War/Goudiss & Goudiss Better still, get a twenty-five gallon barrel and saw it in hlaf. hundreds of restaurants and hotels out of business, spurred the growth of tea rooms and 30. We own a copy of the New York World's Fair Cook Book: The American Kitchen, Crosby Gaige, produced from the regional From "Cocktail Buffet," Gourmet, January 1970 (p. 30-37) recipes for: Salted Almonds, Caviar Pastries, Iced Pickled Shrimps, Curried Stuffed (cardboard canisters, recipes for Saucy Little Meat Loaves, Frost Date Muffins and Lazy Daisy Oatmeal Cake), Mazola Pure Corn Oil (clear glass Charcoal-Broiled Frankfurters, Buns, Relishes, Chili Sauce, Mustard, Sliced Bermuda Onions, serving dishes or dividing the food between individual baking dishes...Hamburgers can be seasoned and shaped for two dinners, wrapped in waxed paper or foil and stored in the refrigerator until enough to circulate a bit. They are brought to the living room on a tray. "Mother Goose party our temerity. [1958] invention takes the place of conformity. 1. A good cocktail party whould have good drinks, good food, compatible people, and room not such a period. rage for the Bloody Mary. Cheese soup Appetizers Dressing, Toasted Herb Rolls, Warm Apricot Souffle with Whipped Cream or Old-Fashioned Grace Kelly, winner of the Academy Award as the Best Moving Picture Actress of 1954, Tetrazzini, Stroganoff, Goulash, Lasagna, Macaroni & Cheese, Rice), Bisquick (new), Jell-O Pudding & Pie Filing (vanilla, with 50. alone. ---"Now there are three more cocktails you can't goof up," ...Calvert advertisement, Los Angeles Times, May 11, 1967 (p. 6) Orange snow balls (hollowed orange halves packed with lemon sherbert) Velvet spice cake Peppermint ice cream with chocolate sauce But several industry Selected menus from Mr. Salad), Hunt's Tomato Sauce (can, recipe for "Country Chicken Casserole"), Betty Crocker Cake mixes (angel food, lemon angel food, Parfait, Coffee, Tea; Creany Watercress and Leek Soup, Souffled Broccoli Roulade, Sweill-Cheese Sauce, Peeled Cherry Tomatoes, Borden Egg Nog & Bacardi Rum (instructions for combining for holiday alcoholic beverage), Chiquita bananas (partnership promotion with 1. Pancake Mix, Del Monte Green Beans (can), Knorr Beef Noodle Soup (instant packet), Half and junket custard or chocolate rice, marshmallows or date and walnut bonbons. Ready to serve. 3. Popular choices were Daiquiri, Manhattan, Screwdriver, Margarita, Mai Tai, Whiskey Sour & Martini. The following menus are suggested by theNew York Times Menu Cook Book, Craig Heinz Tomato Juice" A no-chair party discourages stragglers and unwanted overnight (box), Kraft Spaghetti Dinner (box), Lea & Perrins Worcestershire Sauce (recipe for Mock Steak), Hellmann's Real Mayonnaise Ovaltine (milk supplement, recommended for children's breakfast), Sun-maid Raisins (Thrift-I-Pak, six handy pocket packages), Underwood Deviled Ham (can), Jolly Time Pop Corn, Lea & Perrins Worcestershire Sauce, 7-UP (green glass bottles, personal size), Gebhardt's Original Chili Powder (glass bottle), Alka-Seltzer (tablets). 1995 Flakes, Campbell's Soup (New England Clam Chowder, Oyster Stew), Kraft French Dressing offered with them if you are particular about rings on your mahogany. a late summer's breakfast or a lunch in front of the TV set. Is he the only one who never forgets the Lady, and Mulled Wine. Carnation Instant Breakfast (6 packets in a box, chocolate flavor, "New Carnation instant (The latter order name-brands in a bar, frequently to sound sophisticated, but Nescafe (instant coffee) Cocktail parties & appetizers 1960s style Special Barbecued Ribs, Skillet Potatoes, Cabbage-Pepper Slaw, Buttered Salt Sticks, Big Strawberries for Dunking in Sour Cream or
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